Target Audience

Jessie J's target audience is teenagers, she has created a 'role model' image for herself for teenagers everywhere. Her songs give out positive message and she has embraced the role model figure.


"It is important to embrace the limelight, and I know it sounds like a cliché but the kids need me not to let them down."


Her song 'Whos laughing now' sends out a negative message about bullying and her song 'who you are' sends out the message that you should just be happy with yourself, these are two main issues in society that teenagers face today. Meaning that her songs are targeted at this age group of people.


Social networking is integrated with our generation, therefore most teens now use sites such as Facebook and Twitter to socialize with their friends. Jessie J uses social networks to stay in contact with her fans, create a brand for herself and to sell advertise her music. This allows teenagers to feel closer to her and make her music feel more personal to them.

We also chose to have our target audience as teenagers, this because we wanted to make a typical pop genre video and also recreate Jessie's Whos laughing Now video. We wanted to recreate Jessie's video and send the same message out, we thought that it would be the most effective if we kept the same target audience.

We also wanted to use social networks as a way of connecting with our audience. We created a Facebook and Twitter site which allows our friends and other people to access information about our project and see our work. This gives us the opportunity for us to get some feedback and keep in contact with our audience.