Costume Research

I did some research into what kind of outfits Jessie J normally wears, this was to help us to choose what costumes we should have in our music video. Jessie J is quite well known for wearing wacky and outrageous outfits for performances and in her music videos. She is seen as an outgoing person to many people and this is reflected by the clothing that she wears. As you can see from these pictures she wears alot of bright colours and prints, mostly contrasting eachother which create a bigger impact. She is rarely seen in a plain outfit, however when she is the design of it is far from plain itself. Jessi's image is strong and stands out from the norm. The big bold prints and bright colours she wears suggests that she has a strong personality aswell. She balances appearing sexually provocative with being a strong independant woman, these two images could be seen to contrast with eachother as dressing provocative is usually done for someone else and to catch their attention, whereas an independant person does things themselves and for themselves.

We want to have our Jessie dressed in a bight coloured patterned outfit as this is what she would wear, a floral, leopard or aztec print top would be easy to get hold of as these are currently in fashion at the moment, mostly because of influcenes from people like Jessie! If we choose to show her bottom half, rather than just having her sat at a table, which was our initial idea, then we will have her wearing either patterned trousers/shorts/skirt or maybe just a bright contrasting colour to the top.