Hypodermic Syringe Theory

The hypodermic syringe theory is the idea that the mass media can easily influence a large group of people directly by 'injecting' them with information. It suggests that the information from a text passes into the mass consciousness of the audience without them even realizing. 

however this doesn't take into consideration individuals interpreting media texts in different ways, for example older people have a more mature look at things than younger people and boys and girls also look at things differently. 

A modern example of the hypodermic syringe is how a child in America attacked his family because of war games that he had been playing on his games console, he was influenced so much by the games that he wanted to copy the actions of the characters.