Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

NEED TO ADD PHOTOS

We looked at common themes between all 3 products of pop genre and noticed that they all had an upbeat colourful feel and look to them. We wanted to incorporate this theme into our work and also wanted to make a clear link between our magazine advert and the digi pack. We thought that having a colour theme throughout would create a clear link between them. We chose to have red as the colour, we had all the writing in the digi pack red and a red banner across the front of the advert.

Because of our target audience being teenagers, we chose to use me and Liv for our main actors in all 3 products. We thought that this would be the best as we are the same age as our target audience. Having a teenager as the main character in all 3 of our products makes them work together emphasising the teenage feel, allowing the audience to relate and for the video to feel more personal to them.

We wanted to give our artist a strong image and which would create a stronger impact on the media industry for her. We recreated a Jessie J song, Jessie portrays herself to be a strong independent woman. To try and recreate the song as best as we could we thought that our artist should also have this image. Jessie is a strong character; this is shown by the way that she wears bright colours and bold prints. She is also very loud and expressive and is known for being opinionated. We used a bold pattern coloured top in the advert. We knew that we wanted to use a bight patterned top, however we specifically chose to use this top because it fits in with the red theme that we chose to run through our digi pack making it all link together. We used a bold floral pattern top in our video and to make her stand out even more we had all the other characters in our video dressed in block colours. For our digi pack we used Aztec pattern leggings. Having pattern clothing run through all 3 of our products made it a lot stronger and more noticeable than if it were in just one of them, making it a noticeable theme.

Aztec pattern is also big in teenage fashion at the moment, because of this we wanted to have me wearing Aztec pattern for the ancillary. We chose to use Aztec clothing for our digi pack and advert; this was so that it would appeal to the teenagers as this is clothing and look that they like.

We also carried out the theme of a strong artist through the actions of ‘Livvi B’. The images that we used for the digi pack and advert are quite bold, in the way that they are bright and clear and also the poses. We set up the photo studio with a white screen and lighting to ensure that our photos are well lit and clear. We researched some images of Jessie J from photo shoots and in a lot of them she had exaggerated facial expressions, we also used exaggerated facial expressions to add emotion to our photos.